I believe that true design taste, judgment, and the collaborative process stem from an authentic understanding of oneself—coupled with years of conscious study, observation, practice and meticulous curation.
PERSONAL STORY
Memory I cherish
- The very first time I heard my daughter's heartbeat.
- The fail of first business
- Every Travel.
- Kill every design/art assignment since 5Y
- Served my alternative military service at the National
Taiwan Museum of Fine Arts.
What I am building and trying to do? *2026 updated
A Deep self dialogue brand called THE PEN. It is in Angel Round now
How I find my way back when I am lost.
Exceptional results are deeply intertwined with one’s state of mind. Empty your thoughts, lose yourself in a book, take a walk, or simply change your surroundings. Look at works through the eyes of an ordinary person—immerse yourself in interviews and behind-the-scenes stories as a fan. Standing on the shoulders of giants, you’ll find yourself reignited by their light and energy. Sometimes, I am even moved by the masters in the printing house; their pure dedication and focus have a way of reigniting my own 'never-give-up' spirit.
My approach to organizing knowledge.
- Writing and recording in notebooks, capturing key insights from each one before it's retired, and carrying them forward into the next.
- Chrome extend - raindrop save image I love
Hero in my career
Tobias van Schneider
College Professor
Rick Rubin
Stussy or Supreme?
Stussy
Minimalism or Maximalism?
Minimalism with little chaos and Brutalism
Family members
1 daughter , 2 cats
First tattoo
2022
FAVORITES
Book
《The Creative Act: A Way of Being》― Rick Rubin
《Status and Culture: How Our Desire for Social Rank Creates Taste, Identity, Art, Fashion, and Constant Change》― W. David Marx
《共生》《好人》《鎮痛》― 宋尚緯
《THE TOKYO TOLIET》
《在一起孤獨》― Sherry Turkle
Movie
《Marty Supreme》
《Perfect Days》
Artist
Banksy
Jean-Michel Basquiat
Brand
JJJJOUND
A24
STONE ISLAND
TEKLA
A.PRESSE
Maison Margiela
MSCHF
Sneaker
New Balance
Asics
Music
Billie Eilish
Finneas
Jay Chou
Sakamoto Ryūichi
Retail Store
STONE ISLAND
JILSANDER
Acne Studio
Food
Sushi
Perfume
Perfumer H
LA LEBO
Magazine
System
IGNANT
AnOther
Youtube
Zoned ( by Edison Chen )
It's Nice That
sandyinthemood
S3 @S3Lifestyle
Photographer
Angela Hill
ajkyser
Alec Soth
Yoshiyuki Okuyama 奥山由之
Designer
Nigo
Justin R. Saunders
John Pawson
Jonathan Anderson
Phoebe Philo
Demna Gvasalia
Samuel Ross
Dieter Rams
Next Country / City /*2026 updated
Copenhagen
Travel must have
Museum / Nature / Cool store / History Place / Tasty food
Exhibition
Ryuichi Sakamoto | seeing sound, hearing time’
Notebook I am using
LEATAI
Building
SONY PARK
New Balance Line
990 V4
Chrome Extend
Muzli
JAPAN STREET WEAR
NEIGHBORHOOD
SHORT BLOG
Some tips from my design career
(1) If a design feels 'formless' or 'uninspired,' it is likely because it lacks a clear 'perspective,' leaving the information dull and unremarkable.
(2) When finalizing a project, one must set aside the ego and choose words with care to ensure the momentum continues.
(3) Utilizing mood boards and 60% completion reviews can significantly mitigate communication risks in the later stages of a project.
(4) Sample your intellectual library from the 'source' rather than seeking inspiration from the 'terminal.' Instead of merely looking at posters, observe and record the subtle, beautiful workings and characteristics of nature and society.
(5) Design is a business game where earning trust is the prerequisite for creative freedom. Success hinges on navigating diverse client personalities, mastering the nuances of communication, and speaking the language of business and negotiation. Beyond individual inspiration, the true key to exceptional results lies in a team that operates with shared passion and mutual respect.
My Latest Major Project: A Soul-Deep Exploration.
Go visit and subscribe
Finding this specific theme and finally getting to realize it is really the sum of everything I’ve been looking for, trying out, and failing at. It’s a concept bookstore and a niche fashion brand that represents a distinct, powerful symbol of my journey. At its heart, it’s about the immersion in books and their spaces—the solitude, the stillness, and the wild imagination that comes with it. If you're interested, leave your email and stay tuned for more of this story.
My favorite stage of the design process.
First and foremost, it’s getting that deposit, of course! But that dopamine hit usually wears off by the evening. I think my absolute favorite part is the internal work—structuring data, sparking ideas, and the act of writing. It brings me so much fulfillment. And then, there’s the client’s approval. Every once in a while, I hit that "sweet spot" with a client who just gets it. Those precise, high-level exchanges that make the final result even better are what I find truly exciting.
What UI/UX Design Taught Me
During university, I ranked first in every design-related course. By my senior year in 2014—when the field was still in its infancy—I co-founded a startup centered around an app. Driven by the founder’s invitation, I decided to step outside the well-defined boundaries of graphic design.
Years later, I’ve come to a major realization: I don’t actually love this role (though I’m perfectly capable of collaborating with it). It was a profound moment of self-discovery. I crave a creative process that is more liberated, expressive, and charismatic—perhaps there’s a touch of vanity in my pursuit of a distinct stylistic identity. At the same time, I find traditional graphic design too rigid and soulless.
3 Key Turning Points in My Career
(1) Designed merchandise for Crowd Lu, which expanded
my professional vision in product design.
(2) Stumbled upon HYPEBEAST in a used bookstore, leading me into the world of NIGO and fashion aesthetics.
(3) Launched my first startup at 22—though it ended in failure, it defined my growth as a creator.
Why do I love fashion?
It’s the aesthetic span, the multi-layered dialogue, and the orchestration of space and weight. It’s about sensing the social pulse and appreciating the craft. Above all, it’s about that spark of excitement a piece can ignite. This field fascinates me because it is where my craving for beauty finds its ultimate fulfillment.
Contact -
service@cxw-co.com